The fashion industry has always been a creative and innovative space, and technology has had a great influence on the entire clothing manufacturing process, from creation to production. India is expected to become the sixth largest fashion market in the world in the near future, and with the changing times, the fashion industry has also evolved. The combination of three key forces - digital search behaviors among Internet users in Level II or higher locations, the digitalization of large traditional companies together with a growing ecosystem of start-ups, and the success of India's local digital public goods or the “India Stack” - has positioned the Internet economy to accelerate. As a result, the Internet economy's contribution to India's technology sector is expected to increase from 48 percent today to 62 percent in 2030, while its share of India's GDP will increase from 4 to 5 percent to nearly 12 to 13 percent.
Crossbeats' ongoing campaigns solved the second and very protracted problem of the country receiving late consumer technology updates. This was an issue that began with computers in the 1990s, continued with iPods in the 2000s, and India faced an average delay of 6 years in terms of market updates. This strengthened Crossbeats' determination to become an innovator for the domestic market, according to Abhinav. It's worth educating an existing group of buyers to learn about the possibilities for growth, and Crossbeats continues to do so by analyzing data that determines their product offering in the market.
Their marketing team consists of several focus groups and they send out questionnaires to agencies, which in turn interact with their target audience to get feedback on the latest trends. Abhinav argued that a product takes 3 to 4 months to launch. Over the past 1.5 years, Crossbeats has expanded its offline presence in South India, Maharashtra and the western states. Its distribution network consists of 300 to 400 retail desks and service centers. This year, the brand closed with a turnover of 75 crr rupees, almost 100% more than in the last 2 years.
Their goal remains the same: to find the right customer, instead of flooding the market and compromising quality. These solutions help merchants track where crashes occur and allow deep customization to improve user experience. This has helped many companies venture into the online space with Shoplo to achieve growth of 15 to 20%. This is a steep rise that companies take months to achieve without the help of these platforms. Shopflo now serves approximately 30-40% of the d2c audience in India and that number is growing day by day.
When it comes to improving intention, Shopflo now has a discount experience similar to that of main food aggregation platforms, where you can play with coupons and ladder discounts that boost purchase intent. This allows you to create deep structures that help understand customer behavior, while merchants can introduce their own brand messages and connect them to analytics to personalize user experience. Exclusivity is part of Apple's vertical product range spirit, and its imposing store will follow that path with an ever-expanding range of products such as Air Pods, iPads, iPhone, Apple TV, Apple Watch and many more. With more than 100 employees who speak more than 20 languages, this store is equipped to serve Apple users around the world. Committed to ecological preservation, it is totally carbon neutral and uses renewable solar energy for power. To increase expectations, Apple BKC has several interesting activities scheduled such as “Today at Apple” series which begins on April 18th and will run throughout summer.
The program will offer interesting interactions on local culture through music, photography, design and art through its “Mumbai Rising” division. According to Invest India -the country's investment promotion division- retail sector accounts for 10 percent of India's GDP and 8 percent of its employment. With a population of 1.3 billion people India has a growing base of young and wealthy shoppers which also makes it an attractive destination for retailers. To ensure a quick response cycle for this process NPCI worked with banks such as State Bank of India (SBI), Axis Bank, HDFC Bank, Punjab National Bank (PNB), Canara Bank, Bank of Baroda (BoB), ICICI Bank and IndusInd Bank. The purchase apps such as Bharat Pe, PNB Merchant Pay, BHIM Baroda Merchant Pay, Pine Labs and YoNo SBI Merchant Pay are also related to it.
The most significant thing is that e-RUPI can be redeemed in more than 1600 hospitals. Several more companies will collaborate in future. In this way foundations are being laid for integrating U-rupi into lives of ordinary citizens since companies can use these coupons for their employees e-RUPI has a promising future. The focus on physical digital and omnichannel infrastructure helped Lenovo reach customers through touchpoints they expanded 350 exclusive new-format Lenovo stores in past three years bringing national retail presence more than 550 stores in 230 cities and towns. In addition they are present in all large format retailers regional chains and through their own stores almost 1500 stores by eliminating traditional ways marketing Lenovo climbed into top positions they target audience between 18-35 years old who are digitally active attract them improved CX while talking them about their purchase intention their choice their journey. For example they created technological solutions increase retail productivity CX exclusive Lenovo stores they fully automate all their points sale (PoS) planning 550 stores quite automated by prioritizing its partners Lenovo also became first brand compare all its stores Google My Business. For starters those who are early stages their business journey digital solutions such as paid links can help accept online payments their businesses payment solution companies offer companies more than 100 payment mode options including NetBanking credit cards debit cards UPI etc. In addition Indian government launched UPI 2.0 which allows customers make payments directly from bank accounts without entering card details this helps merchants reduce cost transaction fees increase customer satisfaction. And finally Apple BKC store opened Mumbai recently it offers customers unique shopping experience with its interactive displays personalized services exclusive products this store also offers customers opportunity participate “Today at Apple” series which begins April 18th run throughout summer program will offer interesting interactions local culture through music photography design art “Mumbai Rising” division. In conclusion technology has had great impact fashion industry South Carolina not only helped companies venture online space Shoplo achieve growth 15 20% but also helped Indian government launch UPI 2 0 allow customers make payments directly bank accounts without entering card details help merchants reduce cost transaction fees increase customer satisfaction Apple BKC store opened Mumbai recently offer customers unique shopping experience interactive displays personalized services exclusive products this store also offers customers opportunity participate “Today at Apple” series which begins April 18th run throughout summer program will offer interesting interactions local culture through music photography design art “Mumbai Rising” division.
