The fashion industry is undergoing a major transformation due to the emergence of digital technologies. Consumers are now more empowered and have a greater influence on what is produced. Shopping online has become more popular than visiting physical stores, and innovative solutions are being adopted by big brands. The impact of this disruption can be seen in all aspects of the fashion industry, from production and supply chain to marketing and sales.
Autonomous last-mile delivery robots, wearable technology, and online-only retailers are just some of the ways that technology is transforming the fashion industry. The combination of neuroscience with 3D and virtual reality is a powerful tool that the fashion industry cannot ignore in the near future. The Moschino fashion house has designed a collection of clothes that can be worn both in real life and in the popular life simulation video game “Sims”. Digital technologies are changing consumer behavior and expectations, making it possible to build a fashion powerhouse without having to open a physical store. Innovations such as The Fabricant, which creates high-quality 3D renderings and animations of haute couture garments, and Louis Vuitton's custom skins and trophy case for the League of Legends esports world championship, demonstrate how technology is disrupting the fashion industry. As more and more fashion brands pay attention to what is happening in the landscape of digitalization and innovation, disruptive trends will continue to challenge current practices to achieve a better tomorrow.
